Privacy Policy

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use erasenegativelinks.com and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. We collect, use and disclose Your information as described in this Privacy Policy and, as required by UK data protection law (the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations, "PECR"), only where We have a valid legal basis to do so, including Your consent where consent is required.

The words whose initial letters are capitalized have meanings defined under the following conditions. These definitions have the same meaning whether they appear in singular or in plural.

• Account means a unique account created for You to access Our Service or parts of Our Service.
• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
• Company (referred to as "the Company", "We", "Us" or "Our") refers to Aqva Global Pvt. Ltd., the operator of erasenegativelinks.com.
• Cookies are small files placed on Your computer, mobile device or any other device by a website, containing details of Your browsing history on that website, among their many uses.
• Country refers to the United Kingdom.
• Device means any device that can access the Service, such as a computer, a mobile phone or a digital tablet.
• Personal Data (or "Personal Information") is any information that relates to an identified or identifiable individual.
• Service refers to the Website.
• Service Provider means any natural or legal person who processes data on behalf of the Company, such as third-party companies or individuals employed to facilitate the Service, provide it on Our behalf, perform services related to it, or help Us analyse how it is used.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Website refers to Erase Negative Links, accessible from https://erasenegativelinks.com.
• You means the individual accessing or using the Service, or the company or other legal entity on behalf of which that individual is accessing or using the Service, as applicable.

Personal Data. While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. This may include, but is not limited to:

We use tracking technologies to track activity on Our Service and to improve it. These include:

• Cookies or browser cookies. You can instruct Your browser to refuse all Cookies or to tell You when a Cookie is being sent. If You do not accept Cookies, You may not be able to use some parts of Our Service.
• Web beacons. Certain sections of Our Service may contain small electronic files (also called clear gifs, pixel tags and single-pixel gifs) that allow Us, for example, to count users who have visited those pages and to record website statistics.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use the following types of Cookies:

• Necessary / Essential Cookies (Session, administered by Us): needed to provide the services You asked for, to enable You to use some features of the Website, and to help prevent fraud.
• Cookie Notice Acceptance Cookies (Persistent, administered by Us): record whether You have accepted Cookies and the consent choices You made, so We can honour them on future visits.
• Functionality Cookies (Persistent, administered by Us): remember choices You make, such as Your language preference or login details, so You do not have to re-enter them each time.

We may use Personal Data for the following purposes:

• To provide and maintain Our Service, including monitoring its usage.
• To manage Your Account and give You access to the features available to registered users.
• To perform a contract: to carry out any contract for the services You have purchased or any other contract with Us through the Service.
• To contact You by email, telephone, SMS or other electronic communication about updates, contracted services or security notices.
• To manage Your requests and respond to Your enquiries.
• To send marketing: We send news, offers and information about similar services only with Your consent where the law requires it. You may opt out or withdraw consent at any time using the unsubscribe link in any marketing email or by contacting Us.
• For business transfers: to evaluate or carry out a merger, sale, restructuring or other transfer of some or all of Our assets.

Under the UK GDPR, We process Your Personal Data on one or more of these legal bases:

• Consent: where You have agreed, for example to cookies or marketing messages.
• Contract: where processing is needed to perform a contract with You or to take steps at Your request before entering into one.
• Legitimate interests: where processing is needed to run, secure and improve Our business, provided those interests are not overridden by Your rights.
• Legal obligation: where We must process Your data to comply with the law.

Because Our services involve reviewing and working on online links and content, You may send Us web pages or material that contain other people's names or details. We use this information only to understand and carry out Your request, and We handle it under this Privacy Policy. You confirm that You are entitled to share this material with Us for that purpose. We do not use third-party information from client material for marketing or any unrelated purpose.

You have the option to receive text (SMS) messages from Us. If You opt in, We will collect and store the information You provide in connection with text messaging, such as Your phone number, the date and method of Your consent, and message delivery information.

No mobile information will be shared with or sold to third parties or affiliates for marketing or promotional purposes. Phone numbers and consent records are not shared with anyone, except Service Providers who must handle them to deliver the messages.

Consent to receive text messages is not a condition of any purchase or use of Our Service. If You consent, You agree to receive messages related to customer care and support, account and status notifications, authentication codes (OTP), security alerts, and marketing and promotional offers.

We may share it in the following situations:

• With Service Providers, to monitor and analyse the use of Our Service, host Our Website, process communications and contact You.
• With Affiliates, in which case We require them to honour this Privacy Policy.
• Business transfers, in connection with any merger, sale of Company assets, financing or acquisition of all or part of Our business. We will give notice before Your Personal Data is transferred and becomes subject to a different privacy policy.
• Law enforcement, if required by law or in response to valid requests by public authorities, such as a court or a government agency.
• Other legal requirements, where We believe in good faith that disclosure is necessary to comply with a legal obligation, protect and defend Our rights or property, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of users or the public, or protect against legal liability.
• With Your consent, for any other purpose.

Your information, including Personal Data, is processed at Our operating offices in the United Kingdom and India, and in any other places where the parties involved in the processing are located. This means Your information may be transferred to, and kept on, computers outside the United Kingdom where data protection laws may differ.

Where Personal Data is transferred outside the United Kingdom (including to India), We rely on the safeguards recognised under the UK GDPR, such as an adequacy decision, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, together with any extra measures needed. We take all steps reasonably necessary to make sure Your data is treated securely and in line with this Privacy Policy.

We keep Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, to comply with Our legal obligations, resolve disputes and enforce Our agreements. The periods below are maximum periods ("up to"), and We may delete or anonymise data sooner.

• Account information: kept for the length of Your Account relationship plus up to 24 months after the Account is closed.
• Customer support data: support tickets and correspondence are kept for up to 24 months after the ticket is closed. Chat transcripts are kept for up to 24 months for quality assurance and staff training.
• Usage Data: website analytics data (cookies, IP addresses, device identifiers) and server logs are kept for up to 24 months from collection, and longer only where needed for security, fraud prevention or legal compliance.

We may keep Personal Data for longer where there is a legal obligation (for example, financial records for tax authorities), where it is needed to establish, exercise or defend legal claims, where You ask Us to keep specific information, or where it sits in backup systems scheduled for routine deletion.

When retention periods end, We securely delete or anonymise Personal Data. Residual copies may remain in encrypted backups for a limited period and are not restored except where needed for security, disaster recovery or legal compliance. Anonymised data that cannot be linked back to You may be kept indefinitely for research and analytics.

The security of Your Personal Data is important to Us, but no method of transmission over the Internet or method of electronic storage is 100% secure. We use commercially reasonable technical and organisational measures, as required by the UK GDPR, to protect Your Personal Data, but We cannot guarantee its absolute security.

If there is a personal data breach that is likely to affect You, We will notify the Information Commissioner's Office (ICO) and affected individuals as required by law.

Under the UK GDPR, You have the right to:

You also have rights relating to automated decision-making. You can use these rights free of charge by contacting Us at info@erasenegativelinks.com.

Delete Your Personal Data. You have the right to request that We delete, or help You delete, the Personal Data We hold about You. If You have an Account, You may update, amend or delete Your information by signing in and visiting the account settings. You may also contact Us to access, correct or delete any Personal Data You have given Us. We may need to keep certain information where We have a legal obligation or lawful basis to do so.

Our Service may contain links to websites that We do not operate. If You click a third-party link, You will be taken to that third party's site. We strongly advise You to read the privacy policy of every site You visit. We have no control over, and accept no responsibility for, the content, privacy policies or practices of third-party sites or services.

If You have a concern about how We handle Your Personal Data, please contact Us first at info@erasenegativelinks.com so We can try to put it right.

We may update Our Privacy Policy from time to time. We will post the new Privacy Policy on this page, tell You by email and/or a prominent notice on Our Service before the change takes effect, and update the "Last updated" date at the top. We advise You to review this Privacy Policy regularly. Changes are effective when they are posted on this page.

If You have any questions about this Privacy Policy or wish to use Your rights, You can contact Us: