Tag Archives: reputation management

How to Use Employee Reputation Training to Enhance Brand Image

With employee reputation training, you save the reputation of your business, owing to some misstep, such as a wrongly worded sentence on social media can snowball into a controversy. Most of such issues occur because of untrained employees, whose intentions are not wrong, but they do not know the correct way to handle social media. […]

How to Use Social Media Reputation to Enhance Your Brand

Your social media reputation is no longer just a side note in your brand strategy; rather, it is the strategy. These days, your reputation isn’t defined behind closed doors. It’s shaped by what shows up on Instagram, Facebook, LinkedIn, Twitter, and TikTok. And the truth is that Social media reputation can make or break you. […]

How Google My Business Builds Trust

If you’re a business owner trying to build a strong online reputation, Google My Business (GMB) is your brand’s frontline warrior in reputation management. At Erasenegativelinks.com, we’ve helped dozens of businesses fix damaged online reputations just by harnessing the full power of Google My Business. The way your business looks online matters a great deal. […]

The Copycat Curse: The Silent Struggle of the Authentic Brands

You work hard, come up with something original, pour your soul into it… and then someone shows up with a copycat version and somehow gets all the attention. Happens more than you’d think.  In today’s fast-moving business world, where trends explode overnight.  And when consumers chase convenience, it’s not unusual to see knock-offs getting ahead […]

How Small Mistakes Can Snowball into Big Online Reputational Damage

You don’t always need a scandal to ruin your brand reputation, even small mistakes like an overlooked comment, a delayed response, or even a poorly worded tweet may spiral into major online reputational damage.In today’s digital age, your brand’s image is only as strong as its weakest link. And in most cases? That link is […]

The New Age of Extortion: Review Blackmail Is Real

Let’s first understand what review blackmail really is. You’re checking your emails.Just another Tuesday morning.One message grabs your attention: “Send me money… or I’ll bury your business under fake 1-star reviews.” You blink. Read it again.It sounds fake. Like something out of a crime drama.But sadly, it’s not. This is the kind of review blackmail […]

The Reputation Mirage: When Brands Seem Popular but Are Secretly Struggling

Have you ever seen a brand that appears to be doing very well on the internet, thousands of followers, excellent reviews, and clever marketing but is actually barely surviving? I would refer to this situation as the reputation mirage, in which a company’s online reputation flourishes while the actual business subtly fails. Looks Can Be […]

The Digital Disguise: Why Data Impersonation Matters More Than Ever?

Imagine waking up one morning, checking your email, and finding your inbox overflowing with notifications about odd transactions, unauthorized logins, and an online presence that is suddenly, not yours. Isn’t that creepy? Greetings from the age of data impersonation, where information is both a weapon and a source of power, identities are malleable, and reputations […]

The Reverse Reputation Trap: When Positive Publicity Backfires

Ever heard this phrase, “All publicity is good publicity”? Well, whoever coined that phrase clearly never faced the outrage of the internet. Because sometimes, just sometimes, the very thing meant to boost your reputation ends up backfiring spectacularly. Welcome to the “Reverse Reputation Trap”, where good PR turns into your worst nightmare. Consider this, a […]

Algorithmic Bias and Reputation: Are Search Engines Unfairly Targeting You?

Imagine that you have cultivated a prosperous company, cultivated relationships with clients, and developed a solid reputation over many years. Then, one day, you Google your name or business and find anything like a bad review, a negative article, or a dangerous link among the top results. Panic sets in.  You’re not alone in this […]