You work hard, come up with something original, pour your soul into it… and then someone shows up with a copycat version and somehow gets all the attention. Happens more than you’d think. In today’s fast-moving business world, where trends explode overnight. And when consumers chase convenience, it’s not unusual to see knock-offs getting ahead […]
You don’t always need a scandal to ruin your brand reputation, even small mistakes like an overlooked comment, a delayed response, or even a poorly worded tweet may spiral into major online reputational damage.In today’s digital age, your brand’s image is only as strong as its weakest link. And in most cases? That link is […]
Let’s first understand what review blackmail really is. You’re checking your emails.Just another Tuesday morning.One message grabs your attention: “Send me money… or I’ll bury your business under fake 1-star reviews.” You blink. Read it again.It sounds fake. Like something out of a crime drama.But sadly, it’s not. This is the kind of review blackmail […]
Have you ever seen a brand that appears to be doing very well on the internet, thousands of followers, excellent reviews, and clever marketing but is actually barely surviving? I would refer to this situation as the reputation mirage, in which a company’s online reputation flourishes while the actual business subtly fails. Looks Can Be […]
Imagine waking up one morning, checking your email, and finding your inbox overflowing with notifications about odd transactions, unauthorized logins, and an online presence that is suddenly, not yours. Isn’t that creepy? Greetings from the age of data impersonation, where information is both a weapon and a source of power, identities are malleable, and reputations […]
Ever heard this phrase, “All publicity is good publicity”? Well, whoever coined that phrase clearly never faced the outrage of the internet. Because sometimes, just sometimes, the very thing meant to boost your reputation ends up backfiring spectacularly. Welcome to the “Reverse Reputation Trap”, where good PR turns into your worst nightmare. Consider this, a […]
Imagine that you have cultivated a prosperous company, cultivated relationships with clients, and developed a solid reputation over many years. Then, one day, you Google your name or business and find anything like a bad review, a negative article, or a dangerous link among the top results. Panic sets in. You’re not alone in this […]
In the heart of a bustling digital world, imagine a single spark igniting a wildfire. A rumor, a harmful post, or a trending hashtag begins to ripple across platforms. It gathers momentum, fueled by reactions, shares, and comments. And very soon, it is everywhere, a storm of negativity spreading across the internet. This phenomenon is […]
