A positive online presence isn’t a luxury anymore. It’s the foundation of trust, visibility, and long-term brand growth. And if there’s one thing my years of working with digital brands have shown me, it’s that people don’t search for you once; they search for you many times before choosing you. That’s exactly why companies like […]
Personal branding is the only option you have if you want people to know what you really are, or you are leaving it for someone else to decide what you are all about. People Google you before they shake your hand. They scroll through your LinkedIn before they take your call. And they’ve already formed […]
Imagine waking up one morning, checking your email, and finding your inbox overflowing with notifications about odd transactions, unauthorized logins, and an online presence that is suddenly, not yours. Isn’t that creepy? Greetings from the age of data impersonation, where information is both a weapon and a source of power, identities are malleable, and reputations […]
Michael, a businessman in his mid-fifties, watched his teenage grandson Jake scrolling his phone while he sipped his coffee. As he saw his social media page, Jake shared a meme that made him laugh. Michael leaned forward and said, “Jake, do you ever think about your digital reputation?” with a knowing smirk. Jake asked. “Digital […]
