Personal branding is the only option you have if you want people to know what you really are, or you are leaving it for someone else to decide what you are all about. People Google you before they shake your hand. They scroll through your LinkedIn before they take your call. And they’ve already formed […]
Ever heard this phrase, “All publicity is good publicity”? Well, whoever coined that phrase clearly never faced the outrage of the internet. Because sometimes, just sometimes, the very thing meant to boost your reputation ends up backfiring spectacularly. Welcome to the “Reverse Reputation Trap”, where good PR turns into your worst nightmare. Consider this, a […]
It was a quiet evening when curiosity got the best of Alex. Sitting with a cup of coffee, absent-mindedly scrolling through his phone, a thought crossed his mind, What happens if I Google myself? It seemed harmless, just a little digital detective work on his own online presence. So, with a few quick taps, he […]
Michael, a businessman in his mid-fifties, watched his teenage grandson Jake scrolling his phone while he sipped his coffee. As he saw his social media page, Jake shared a meme that made him laugh. Michael leaned forward and said, “Jake, do you ever think about your digital reputation?” with a knowing smirk. Jake asked. “Digital […]
