A positive online presence isn’t a luxury anymore. It’s the foundation of trust, visibility, and long-term brand growth. And if there’s one thing my years of working with digital brands have shown me, it’s that people don’t search for you once; they search for you many times before choosing you. That’s exactly why companies like […]
Personal branding is the only option you have if you want people to know what you really are, or you are leaving it for someone else to decide what you are all about. People Google you before they shake your hand. They scroll through your LinkedIn before they take your call. And they’ve already formed […]
You work hard, come up with something original, pour your soul into it… and then someone shows up with a copycat version and somehow gets all the attention. Happens more than you’d think. In today’s fast-moving business world, where trends explode overnight. And when consumers chase convenience, it’s not unusual to see knock-offs getting ahead […]
Have you ever seen a brand that appears to be doing very well on the internet, thousands of followers, excellent reviews, and clever marketing but is actually barely surviving? I would refer to this situation as the reputation mirage, in which a company’s online reputation flourishes while the actual business subtly fails. Looks Can Be […]
We’ve all seen it, an apology so cringeworthy, so insincere, or so completely off the mark that it makes things worse instead of better. From major corporations to small businesses, the art of saying “sorry” has become a high-stakes game in these days. And when an apology goes viral for all the wrong reasons? Well, […]
Ever heard this phrase, “All publicity is good publicity”? Well, whoever coined that phrase clearly never faced the outrage of the internet. Because sometimes, just sometimes, the very thing meant to boost your reputation ends up backfiring spectacularly. Welcome to the “Reverse Reputation Trap”, where good PR turns into your worst nightmare. Consider this, a […]
