Have you ever seen a brand that appears to be doing very well on the internet, thousands of followers, excellent reviews, and clever marketing but is actually barely surviving? I would refer to this situation as the reputation mirage, in which a company’s online reputation flourishes while the actual business subtly fails. Looks Can Be […]
We’ve all seen it, an apology so cringeworthy, so insincere, or so completely off the mark that it makes things worse instead of better. From major corporations to small businesses, the art of saying “sorry” has become a high-stakes game in these days. And when an apology goes viral for all the wrong reasons? Well, […]
Ever heard this phrase, “All publicity is good publicity”? Well, whoever coined that phrase clearly never faced the outrage of the internet. Because sometimes, just sometimes, the very thing meant to boost your reputation ends up backfiring spectacularly. Welcome to the “Reverse Reputation Trap”, where good PR turns into your worst nightmare. Consider this, a […]
