Let’s be honest, cancel culture is messy. One wrong tweet, an ad campaign that misses the mark, or even a decades-old comment taken out of context… and suddenly, you’re trending for all the wrong reasons. If you’re running a business, it’s not just about PR anymore—it’s about survival.Welcome to the new reality of reputation in […]
A coordinated, ugly, underhanded smear campaign can damage your credibility, wreck your online presence, and steal customers from right under your nose. Have you ever felt like someone out there was actively trying to tear your business down? It’s more common than you think. And it can happen to anyone. Small businesses, especially, are vulnerable […]
You could be running a startup, an established business, or maybe you are building your personal brand, online reputation management becomes a crucial part of business in this digital age. The truth is, your digital presence speaks long before you get the chance to, and managing it well is no longer optional. What is Online […]
Online reviews are everywhere. They’re the digital word-of-mouth of our time. From choosing a restaurant on a Friday night to buying a laptop or booking a vacation, chances are you’ve read an online review before hitting the “Buy Now” button. But here’s the million-dollar question: Can you trust online reviews ? Let’s peel back the […]
Rebranding isn’t just a fancy marketing term, it’s survival. Especially after a reputation crisis. If you’re reading this, chances are your brand, or your client’s, has taken a hit. Maybe it’s a nasty news article, a social media storm, or a viral complaint that refuses to die. First off, breathe. You’re not alone. And more […]
Viral Reputation Crisis Hits Fast and Hard Ever seen a brand go from hero to zero…that’s the anatomy of a viral reputation crisis. One moment they’re winning hearts, and the next—bam!—they’re the main characters in a digital drama no one saw coming. It’s messy, it’s chaotic, and in today’s world, it spreads faster than wildfire. […]
Negative publicity sounds like a nightmare, does it not? A bad review goes viral, someone tweets something off, or a news story drags your name through the mud. And your first instinct probably is to hide under a rock and hope it all blows over. Here’s the weird part… sometimes, that mess actually helps. Sounds […]
Fake news and brand reputation are becoming increasingly intertwined in today’s digital landscape. You might not notice it right away, but sometimes, all it takes is one false story. One twisted version of the truth, to slowly chip away at your reputation. It doesn’t always come with big warning signs. Often, it creeps in quietly, […]
You work hard, come up with something original, pour your soul into it… and then someone shows up with a copycat version and somehow gets all the attention. Happens more than you’d think. In today’s fast-moving business world, where trends explode overnight. And when consumers chase convenience, it’s not unusual to see knock-offs getting ahead […]
Are there brands that made you feel something— important, confident, safe, whatever— that’s brand psychology at work. You know how sometimes you buy something and later realize you didn’t actually need it, but it felt right? Maybe the vibe hit. Maybe the brand felt cool. It’s how companies tap into our brains and emotions to […]
