Scandals can hit a brand reputation like a tidal wave. But it’s not the fall that defines brand reputation, it’s the comeback. Some of the biggest names in business bounce back stronger after major controversies.While others faded into oblivion after just one wrong move. So what separates a brand that wins forgiveness from one that […]
The online world is a battlefield. And sometimes, your competitors aren’t just competing. They’re sabotaging. And you could be a victim of competitor sabotage. Welcome to the dark side of digital marketing, where online reputation management is your only defense. When Competitor Sabotage Turns Dangerous It’s not uncommon these days. A few fake reviews here. […]
Have you ever seen a brand that appears to be doing very well on the internet, thousands of followers, excellent reviews, and clever marketing but is actually barely surviving? I would refer to this situation as the reputation mirage, in which a company’s online reputation flourishes while the actual business subtly fails. Looks Can Be […]
We’ve all seen it, an apology so cringeworthy, so insincere, or so completely off the mark that it makes things worse instead of better. From major corporations to small businesses, the art of saying “sorry” has become a high-stakes game in these days. And when an apology goes viral for all the wrong reasons? Well, […]
Imagine waking up one morning, checking your email, and finding your inbox overflowing with notifications about odd transactions, unauthorized logins, and an online presence that is suddenly, not yours. Isn’t that creepy? Greetings from the age of data impersonation, where information is both a weapon and a source of power, identities are malleable, and reputations […]
Ever heard this phrase, “All publicity is good publicity”? Well, whoever coined that phrase clearly never faced the outrage of the internet. Because sometimes, just sometimes, the very thing meant to boost your reputation ends up backfiring spectacularly. Welcome to the “Reverse Reputation Trap”, where good PR turns into your worst nightmare. Consider this, a […]
It was a quiet evening when curiosity got the best of Alex. Sitting with a cup of coffee, absent-mindedly scrolling through his phone, a thought crossed his mind, What happens if I Google myself? It seemed harmless, just a little digital detective work on his own online presence. So, with a few quick taps, he […]
Imagine that you have cultivated a prosperous company, cultivated relationships with clients, and developed a solid reputation over many years. Then, one day, you Google your name or business and find anything like a bad review, a negative article, or a dangerous link among the top results. Panic sets in. You’re not alone in this […]
In the heart of a bustling digital world, imagine a single spark igniting a wildfire. A rumor, a harmful post, or a trending hashtag begins to ripple across platforms. It gathers momentum, fueled by reactions, shares, and comments. And very soon, it is everywhere, a storm of negativity spreading across the internet. This phenomenon is […]
Michael, a businessman in his mid-fifties, watched his teenage grandson Jake scrolling his phone while he sipped his coffee. As he saw his social media page, Jake shared a meme that made him laugh. Michael leaned forward and said, “Jake, do you ever think about your digital reputation?” with a knowing smirk. Jake asked. “Digital […]
